Featured
Typeface Deep-Dive·11 min read·Feb 2026
Why Helvetica Neue Still Wins at Scale
A typeface deep-dive: optical compensation, tracking at 96px, and why the alternatives fail in the field.
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Act ICampaign Work
Campaign
Meridian Fragrance
Meridian Parfums
2025
Identity
Forma Identity System
Forma Architecture
2025
Editorial
Nocturne Watches
Nocturne SA
2024
Campaign
Voss Interiors
Voss Design Group
2024
Product
Lumen Skincare Launch
Lumen Beauté
2024
Campaign
Aeris Running
Aeris Athletic
2023
Act IIProcess & Thinking
Featured
Case Study·18 min read·Jan 2026
Brief to Billboard: Meridian in 9 Weeks
From client brief to OOH execution — every decision, every rejection, every pivot.
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Process·8 min read·Dec 2025
Color as Character: 3 Palettes That Almost Killed a Campaign
The rejected color directions and what the client responses taught me about perception.
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Creative Direction·6 min read·Nov 2025
The Mood Board Is Not a Deliverable
A working argument against presenting mood boards to clients before the concept is locked.
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Layout·9 min read·Oct 2025
Grid Systems in the Age of Asymmetry
How contemporary art directors break the grid intentionally — and why the grid must exist first.
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Process·7 min read·Sep 2025
Reading the Brief Between the Lines
What clients say, what they mean, and how to align before the first concept is drawn.
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Free Download
The Meridian Case Study PDF
42 pages. Brief, strategy, rejected concepts, final execution, and the client conversation that changed everything. The full process — nothing redacted.
Act IIIPersonal Work
Work that has no client. No deadline. No brief but curiosity. The rougher edges are intentional.
Light Painting Studies 01–09
Never client-facing. Just me and a flashlight at 2am.
Glitch Portraits (Unreleased)
Started as a test for a pitch. Too weird for the client. Keeping it.
Cyanotype Archive
Analog process. No undo. The whole point.
Motion Studies, Series II
Shot in a parking garage at midnight. The security guard was confused.
Aberration Still Life
What happens when the color channels argue.
Ink in Water (Ongoing)
No brief. No client. No deadline. Just a tank of water.
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